Indonesia’s Paradise Island. Bali was the second city in Southeast Asia to be part of Priceless Cities, three years after the launch of Priceless Singapore in 2012.
Priceless Cities is the core of MasterCard’s 18 year-old Priceless marketing platform covering 112 countries.
Since the launch of the first destination, Priceless New York in 2011, five million MasterCard cardholders worldwide have taken advantage of thousands of exclusive curated experiences and special access in over 35 cities marketed in over 52 countries.
Live at priceless.com, the digital experience is search-optimized and responsive across all devices, allowing MasterCard cardholders to seamlessly explore and book experiences in whichever city they choose – from Rio to Sydney, from New York to Beijing, from Stockholm to Dubai.
Under the program, MasterCard curates one-of-a-kind experiences for both visitors and residents in the areas of: Stay, Eat, Play and Shop.
Priceless Bali opens up access to novel experiences for cardholders, such as the opportunity to take to the skies on a private helicopter ride for an aerial view of the Uluwatu Temple that sits atop a 70-metre tall limestone cliff facing the open ocean.
They can also experience a guided culinary adventure, the Bali Food Safari, to mystery restaurants and sample exquisite cuisines.
Those with an eye for design could spend an afternoon with internationally acclaimed French artist Pascal Morabito and even stay at his luxurious 12-bedroom villa, used as a private gallery for his works.
Food lovers can indulge in a private Balinese feast prepared exclusively for them in their villa, while being entertained by a traditional Balinese dance performance.
Alternatively they can opt for a whole host of complimentary benefits including yoga classes, private massages, surf lessons, horse riding and more, when booking at any one of the 700 luxurious accommodation available through the Ministry of Villas.
Priceless Bali evolved from MasterCard’s existing “Destination Bali” program which has been giving cardholders access to over 200 local benefits and privileges over the last five years.
In the past half decade, “The Priceless Cities platform has been launched in over 35 markets,” according to Deborah Goldingham, Head of Marketing, South East Asia, MasterCard.
“Consumers are always keen to try new things or re-experience the familiar in a novel way. So bringing Bali into the Priceless Cities program was a natural step, given the strong travel demand we’re seeing for this beautiful island, particularly for the Australia, China, Malaysia and Singapore,” she added.
One of the top travel destinations in Southeast Asia, Bali expects to haul in over 7 million visitors who will spend US$11 billion this year.