Hue Hotels and Resorts, managed by Hospitality Innovators Inc. (HII), is the newest retreat in the country’s beach capital.


Set to open mid-June, this year, the “glocal” retreat – an all-in-one global destination which allows guests to experience local culture and offerings, is a boutique four-star hotel with premium amenities and world-class services, priced as a two to three star accommodation, from P8,000 per night for a deluxe room to P15,000 for a family room.



Hue Hotels and Resorts Boracay presents the two faces of the white sand island paradise – the fun and vibrant side alongside the relaxing beach destination. Instead of hopping from one place to another all over the island, guests can have a complete shopping, dining and relaxation experience in a single place. Even non-staying guests can visit and enjoy the shopping and dining facilities.


The hotel, which is close to White Beach and D’Mall, features a new retail complex, Station X, full of homegrown restaurants and local shops in a green open space where people can enjoy picnic-style dining.


Its signature bar, Prisma, was conceptualized by Pylon Partners Inc., the same company behind one of Asia’s best bars, ABV (Alcohol by Volume).


The property also houses an enormous pool with a jacuzzi and bar. The guest rooms are located along the fringes.


Hue’s Boracay operation will be its second in the Philippines, the first being Puerto Princesa.



Hue Puerto Princesa is nestled in the heart of Palawan’s capital city of limestone cliffs, secluded beaches and the Underground River, one of the 7 Wonders of the World, a UNESCO World Heritage attraction.


The hotel, designed with wide open spaces, offers a tranquil haven after long days of touring – packages that explore the best of the city are already integrated into guests’ room accommodation It’s also home to Matiz Restaurant and Tapas Bar, Chef Gabby Prats’ one-of-a-kind dining experience with a blend of Spanish, American, Vietnamese and Filipino dishes.




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